Overview

Dior has announced the location for its Cruise 2027 show, which will take place in Los Angeles on May 13. This marks the debut cruise show for designer Jonathan Anderson and will be held at the Los Angeles County Museum of Art (LACMA), specifically on the grounds of its new wing.

The new wing, designed by Swiss architect Peter Zumthor and named the David Geffen Galleries, is set to open on April 19. The venue will provide a striking backdrop for the fashion show, highlighting the museum's architectural significance.

Key details

  • Dior's Cruise 2027 show is scheduled for May 13, 2027.
  • The event will take place at the Los Angeles County Museum of Art (LACMA).
  • The show will feature Jonathan Anderson's debut cruise collection.
  • The backdrop for the show is the newly constructed David Geffen Galleries.
  • The David Geffen Galleries will officially open on April 19, 2027.
  • A ribbon-cutting celebration will mark the opening of the new wing.
  • Priority member access to the galleries will begin after the opening, lasting for two weeks.
  • The public opening of the galleries is set for early May 2027.
  • The building is Zumthor's first project in the United States.
  • European luxury brands are focusing on the U.S. market for recovery following a sales slump.
  • Gucci and Louis Vuitton will also present their cruise 2027 collections in New York City on May 16 and May 20, respectively.
  • Gucci has sponsored LACMA's annual gala since 2011.

Context

Dior's upcoming show is part of a broader trend among luxury brands to leverage the U.S. market amid ongoing geopolitical challenges. The fashion industry is looking to regain momentum after a downturn in sales over the past two years.

What happens next

The anticipation builds as the fashion community prepares for Dior's show, coinciding with the opening of the David Geffen Galleries, which will enhance LACMA's offerings and attract significant attention.

What we don't know yet

Details regarding the specific collection to be presented by Dior and any additional events surrounding the show have not been confirmed.