Overview

GEN Restaurant Group, Inc. has announced the opening of its second GEN Korean BBQ location in San Diego, specifically in the La Jolla neighborhood. This marks the company's 15th restaurant opened this year and the 22nd location in California.

The new establishment aims to cater to both local residents and visitors, providing a unique dining experience centered around Korean barbecue.

Key details

  • New location: 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122.
  • Opening date: September 25, 2025.
  • Hours of operation: Monday to Thursday from 11:30 am to 10:30 pm; Friday and Saturday from 11:00 am to 11:30 pm; Sunday from 11:00 am to 11:00 pm.
  • Company CEO: David Kim expressed excitement about the new opening.
  • GEN Korean BBQ offers a “grill at your table” experience.
  • The menu features traditional Korean and Korean-American dishes.
  • Founded in 2011 by two Korean immigrants in Los Angeles.
  • GEN currently operates over 56 company-owned locations across the United States.
  • The restaurant is located near the University of California, San Diego campus.
  • GEN Korean BBQ is recognized as one of the largest Asian casual dining concepts in the U.S.
  • The dining experience includes high-quality meats, poultry, seafood, and mixed vegetables.
  • The atmosphere is described as modern and lively, appealing to a diverse customer base.

Context

The opening of this new location in La Jolla reinforces GEN Korean BBQ's growth strategy and commitment to expanding its presence in California, particularly in areas with high foot traffic and tourism.

What happens next

As the restaurant opens its doors, it will begin serving customers and aims to establish itself within the local dining scene, attracting both residents and visitors to experience its unique offerings.

What we don't know yet

Details regarding the specific menu items available at the new location and any promotional events planned for the opening have not been confirmed.