Overview

Lids has launched a new store at the Los Cerritos Center in Cerritos, California, featuring a modern shopping experience tailored for headwear enthusiasts. The store emphasizes customization and showcases exclusive product offerings, including a unique mural by artist Joshua Vides.

As part of the grand opening festivities, Lids will host a charity event to support local youth affected by recent wildfires, with a portion of sales being donated to Good Sports' recovery fund.

Key details

  • Lids has opened a new 1,055 sq foot store at the Los Cerritos Center.
  • The store features digital screens for showcasing content and new product drops.
  • On-site customization options are available for customers.
  • A mural by multimedia artist Joshua Vides is displayed in the store.
  • The store concept focuses on exclusive and limited-edition hat drops.
  • From March 28th to March 30th, a portion of in-store purchases will be donated to Good Sports’ “RESTORE PLAY LA Recovery Fund.”
  • The fund aims to provide sports equipment, apparel, and footwear to youth affected by wildfires.
  • Sarah Lim, Executive Director of the Lids Foundation, expressed excitement about the new store and its community support.
  • Christy Keswick, Co-Founder of Good Sports, highlighted the importance of partnerships in creating impact.
  • The exclusive hat available during the grand opening is the Uniform Pinwheel 5950, priced at $49.99.
  • Customers will receive a free dust bag and exclusive LHD pin with their purchase while supplies last.
  • Grand opening events will take place from March 28th to March 29th, featuring local brand products and refreshments.

Context

This new store opening aligns with Lids' commitment to enhancing the shopping experience for headwear fans while also giving back to the community in the wake of recent natural disasters.

What happens next

The grand opening events will provide customers with opportunities to engage with exclusive products and support a charitable cause, fostering community involvement and awareness.

What we don't know yet

Details regarding the specific amount to be donated from sales and the total expected impact of the charity event are not confirmed.