Overview

Melissa Rojas, the owner of San Antonio boutique Chasing Camila, recently traveled to California to participate as an official vendor at Karol G's "Bichota" Flea Market. This pop-up event coincided with the Coachella festival and celebrated Karol G's historic performance as the first Latina headliner at the event.

Rojas expressed her excitement and gratitude for being selected, highlighting the support she received from shoppers and followers who traveled to see her. The event showcased numerous Latino-owned brands, reinforcing the sense of community among small businesses.

Key details

  • Melissa Rojas is the owner of the San Antonio boutique Chasing Camila.
  • She was chosen as an official vendor for Karol G's "Bichota" Flea Market.
  • The pop-up event took place in California during the Coachella festival.
  • Rojas learned of her selection around her birthday.
  • Her merchandise and social media presence attracted the attention of the event organizers.
  • Rojas set up her booth alongside various Latino-owned brands.
  • The event celebrated Karol G's achievement as Coachella's first Latina headliner.
  • She received strong support from shoppers, including followers who traveled from afar.
  • Rojas expressed feeling honored to be part of Karol G's moment.
  • She plans to return for another pop-up event at Coachella on Sunday.
  • Rojas will continue to participate in Fiesta events in San Antonio.
  • Her pop-up schedule can be found on her Instagram account.

Context

The participation of Rojas in the pop-up event highlights the growing recognition of Latino-owned businesses and their role in cultural celebrations, particularly in significant events like Coachella.

What happens next

Rojas is set to return for another pop-up event at Coachella, indicating her ongoing commitment to engaging with her community and expanding her business presence.

What we don't know yet

Details regarding the specific date of Rojas' birthday, the exact location of the pop-up within Coachella, and the total number of vendors at the event have not been confirmed.