Overview

The vibrant purple yam known as ube is gaining popularity and will be the star of its own festival in Cerritos, California. This event celebrates the versatility of ube, which is increasingly featured in various food and drink items.

Cerritos Mayor Pro Tem Lynda P. Johnson highlighted the yam's presence in popular beverages, noting its inclusion in offerings from Starbucks and local boba shops. The Los Angeles County UbeFest is set to return for its second year, promising a fun, family-friendly atmosphere.

Key details

  • The festival will take place on Saturday, April 11, from 11 a.m. to 8 p.m.
  • It will continue on Sunday, April 12, from 11 a.m. to 7 p.m.
  • The venue for the festival is the Cerritos Center for the Performing Arts.
  • This event is organized by the Filipino American Chamber of Commerce of Cerritos.
  • Ellen Rodriguez-Swing is one of the co-organizers of the festival.
  • Ube will be featured in a variety of dishes and drinks.
  • Vendors will offer unique twists on traditional ube preparations.
  • The festival is designed to be family-friendly.
  • This marks the second annual celebration of ube in Cerritos.
  • Ube is originally from the Philippines.
  • Its popularity has surged in recent times.
  • Attendees can expect a diverse array of food options at the festival.

Context

The rise of ube in culinary trends reflects a broader interest in diverse and international foods, particularly among younger consumers who seek unique flavors and experiences.

What happens next