Overview

Cerritos Auto Square, located in Cerritos, California, has introduced a complimentary Concierge Department aimed at assisting car shoppers in Southern California. This initiative is designed to alleviate the challenges often associated with purchasing a vehicle by providing personalized support without sales pressure.

According to Reed Amiri, the President of Cerritos Auto Square, the goal of the Concierge Department is to ensure that customers have someone on their side during the car buying process. This service is unique in that it is entirely free and does not obligate users to make a purchase.

Key details

  • The Concierge Department is the first of its kind in the auto industry.
  • Car shoppers can receive assistance with finding the right vehicle, financing options, and vehicle trade-ins.
  • Concierge representatives will not apply sales pressure to customers.
  • Customers are not obligated to purchase a car after using the service.
  • The service is funded by Cerritos Auto Square as a public service.
  • Concierge representatives will introduce customers to top salespeople at the dealerships when they find a car of interest.
  • Support is available via phone or text during the purchasing process.
  • Cerritos Auto Square emphasizes a commitment to protecting car shoppers.
  • The auto mall's motto is "The biggest is the safest."
  • Cerritos Auto Square is the largest auto mall in America and recently added its 24th dealer, Volvo Cars Cerritos.
  • The scale of operations at Cerritos Auto Square allows for special pricing and a high volume of car sales.
  • Only large auto malls like Cerritos Auto Square can afford to offer such innovative services.

Context

Cerritos Auto Square is recognized as America's first auto mall and continues to lead in size and sales volume in the automotive market. The introduction of the Concierge Department reflects the organization’s commitment to enhancing customer experience and making car shopping more accessible and less stressful.

What happens next

With the launch of the Concierge Department, Cerritos Auto Square aims to attract more car shoppers by providing valuable assistance and support, potentially increasing customer satisfaction and loyalty.

What we don't know yet

Details regarding the number of concierge representatives available and the specific hours of operation for the Concierge Department have not been confirmed.