Overview

Launched just three months ago, the California Post, Rupert Murdoch's latest newspaper venture, has stirred up significant attention in Hollywood, though many view it as a nuisance. Positioned as a conservative tabloid for the West Coast, it aims to replicate the style of the New York Post.

The paper operates from a Hollywood backlot designed to resemble Brooklyn, where its staff, including some from the New York Post, work to produce eye-catching headlines and daily newsletters. The California Post has targeted various political figures and issues, including Governor Gavin Newsom and local progressive politicians, while also making waves in the entertainment industry.

Key details

  • The California Post has been on newsstands for three months.
  • It is positioned as a conservative tabloid aimed at a West Coast audience.
  • The paper is located on the Fox lot in a Hollywood backlot designed to look like old-timey Brooklyn.
  • Ian Mohr, a New York Post editor, has relocated to L.A. to help with the publication.
  • Since its launch, the paper has focused on issues such as homelessness, crime, and gas prices.
  • Governor Gavin Newsom's office has dismissed the paper as “The California Comic Book.”
  • The California Post has targeted local politicians, labeling them as “crazed radicals.”
  • Its first cover story addressed a high-profile breakup in the film industry.
  • Editor-in-chief Nick Papps emphasizes the paper's commitment to expressing public sentiments that others may keep private.
  • Despite its bold approach, the paper's readership numbers and financial details remain undisclosed.
  • Keith Poole, a guiding figure behind the paper, claims that subscriptions and sales have increased significantly.
  • Former media columnist Keith Kelly has expressed skepticism about the viability of a newspaper in California.

Context

The California Post enters a challenging media landscape in Los Angeles, where many newspapers have struggled or failed over the years. Its attempt to carve out a niche in this environment reflects broader trends in the industry.

What happens next

As the California Post continues its efforts to disrupt the media landscape, it remains to be seen whether it can establish a sustainable readership and financial success in a market that has historically been resistant to new print ventures.

What we don't know yet

Details about the number of print subscriptions, newsletter signups, open rates, and the financial costs of the operation are not confirmed.